Cody Lawrence | Art Director
Not A Course.
I'm a senior Art Director and Graphic Designer specializing in brand identity, print design, and visual communication. Bringing strategic creative thinking to every project, every brief, and every brand.
Brand Identity, Print & Digital
The Work
A curated selection of brand identity, print, editorial, and digital design work. Each project is a reflection of intentional creative thinking, collaborative art direction, and design built to solve real problems for real brands.
From logo design and visual identity systems to print campaigns, marketing collateral, and digital assets, the work spans industries, audiences, and formats. What stays consistent is the approach: strategic, considered, and crafted with care.
The Designer
About Cody Lawrence
That's me, a senior Art Director and Graphic Designer based in Pittsburgh, PA. My work spans brand identity, print, and digital design across many different industries and a few decades.
I bring more than technical design skills to every project. I bring creative leadership, strategic thinking, and the kind of craft that only comes from doing this at a high level for a long time.
Skills & Disciplines
The Craft
Senior design talent covers a lot of ground. Here's where the experience runs deepest. Disciplines developed and refined across a career spanning brand identity, art direction, print, digital, and everything in between.
Brand Identity & Visual Systems
Logo design, brand guidelines, typography systems, color palettes, and the visual frameworks that keep brands consistent across every touchpoint.
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Art Direction
Creative leadership across print campaigns, digital rollouts, photo shoots, and multi-channel marketing initiatives. Translating strategy into visual language that connects with the right audience.
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Print & Editorial Design
Brochures, annual reports, catalogs, magazines, packaging, and print collateral. Designed with a deep understanding of production, materials, and the details that make print work sing.
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Typography & Layout
Visual hierarchy, typographic systems, and layouts that guide the eye, communicate clearly, and elevate the brand. Typography isn't decoration. It's architecture.
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Digital & Marketing Design
Campaign graphics, social media assets, email templates, digital advertising, and marketing collateral. On-brand, on-message, and built for the platforms where audiences actually live.
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Creative Direction & Concept Development
From initial brief to final concept presentation, bringing strategic creative thinking to campaigns, brand launches, and design initiatives that require more than just execution.
Why It Matters
The Case for Experience
There's a difference between a designer who can execute and one who can lead. Senior design talent brings both, along with a few things that can't be taught in a course or learned in a year.
Strategic Creative Thinking
Design decisions grounded in brand strategy, audience understanding, and communication goals. Not just aesthetic preference. Every choice has a reason behind it.
End-to-End Leadership
From initial concept and creative brief through design development, client presentation, vendor management, and production-ready files. No handholding required.
Cross-Discipline Range
Brand identity, print, digital, editorial, packaging, campaign, environmental. The ability to move fluidly across formats and mediums without losing consistency or quality.
Collaborative by Nature
Experienced working within in-house creative teams, alongside agency partners, and directly with marketing directors, brand managers, and C-suite stakeholders. Design doesn't happen in a vacuum.
Skills & Tools
The Toolkit
A senior Art Director is only as good as the tools they've mastered and the disciplines they've developed. Here's the full picture.
Design Disciplines
Brand Identity Design · Logo Design · Visual Identity Systems · Art Direction · Print Design · Publication Design · Typography · Campaign Design · Digital Design · Marketing Collateral · Creative Direction · Concept Development
Tools & Technologies
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere Pro, Rush) WordPress · Beaver Builder · Divi · Canva · ChatGPT · Claude · Gemini
Industry Experience
Retail · Healthcare · Finance · Education · Professional Services · Nonprofit · Real Estate · Food & Beverage