The Resume

Art Director — Ai Healthcare Marketing, 2012-Present

Leadership & Creative Direction

• Oversee daily creative production, assigning and reviewing work across a team of designers to ensure quality, consistency, and on-brand execution
• Lead client onboarding meetings to establish creative direction, brand vision, and design strategy before a single pixel is placed
• Direct logo design and visual identity development from initial concept through client approval

Brand Identity

• Guide clients through the full brand identity process, from logo design and typography to the visual frameworks that define how a brand looks and feels across every touchpoint
• Translate client goals and brand vision into cohesive visual identity systems used across print, digital, and web

Web Design & Strategy

• Lead website creative meetings to define site structure, visual direction, and content strategy in collaboration with clients
• Art direct website design from initial concept through production, ensuring brand consistency across every page and element

Print Production & Management

• Managed an in-house print shop, overseeing the full production process from file preparation and press checks through final quality approval and client shipment
• Performed hands-on color correction and proofing, ensuring printed materials met brand standards and client expectations before leaving the facility
• Coordinated paper and supply orders with the print specialist, maintaining inventory and managing vendor relationships for outsourced print jobs
• Troubleshot equipment issues and worked directly with vendors to resolve production challenges and maintain project timelines
• Served as the final sign-off authority on all printed materials, taking full ownership of print quality and accuracy

Independent Design Work, 2018-Present

Brand Identity & Print

• Developed logos and complete brand identity systems for clients across multiple industries, managing the full creative process from initial concept through final delivery
• Designed print collateral including brochures, restaurant menus, and marketing materials, ensuring brand consistency across every touchpoint
• Created vehicle wrap graphics, translating brand identities into large-format environmental design

Web & Digital

• Designed and built client websites with a focus on strong visual identity, brand consistency, and user experience
• Provided ongoing SEO services post-launch, optimizing website content and structure to improve search visibility and organic performance
• Designed social media graphics and digital assets aligned with each client's brand identity and marketing goals

Client Management

• Managed full client relationships independently, from initial brief and creative direction through project delivery and ongoing support
• Built and maintained a client base through referrals and word of mouth, demonstrating the value of long-term creative partnerships

Graphic Designer — Dex, 1997-2008

Production & Design

• Managed a high-volume production workload completing a minimum of 18 design jobs daily while maintaining quality and accuracy across all deliverables
• Designed yellow page advertisements ranging from small bill-size formats to full-page, full-color spreads, two-page spreads, and back cover placements
• Balanced creative design with advertising strategy, ensuring each ad communicated the right message for the client's industry and audience

Client Work

• Worked directly with clients on logo design and new advertisement development, concepting and executing designs in real time during in-person client sessions
• Collaborated with clients to refine concepts, incorporate feedback, and deliver final designs that met both creative and business objectives
• Created logos and brand identity work for new businesses across a wide range of industries